✦ Free Tool
LTV Calculator
Calculate Customer Lifetime Value and see how churn rate dramatically impacts your revenue and LTV:CAC ratio.
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Your Numbers
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📊 Results
Customer Lifetime Value
$1,580
total value per customer
Avg Customer Lifespan
25.0 mo
excellent retention
LTV:CAC Ratio
3.2x
healthy
LTV at Different Churn Rates
| Monthly Churn | Avg Lifespan | LTV | LTV:CAC |
|---|---|---|---|
| 1% | 100.0 months | $6,320 | 12.6x |
| 2% | 50.0 months | $3,160 | 6.3x |
| 3% | 33.3 months | $2,107 | 4.2x |
| 4% ← you | 25.0 months | $1,580 | 3.2x |
| 5% | 20.0 months | $1,264 | 2.5x |
| 7% | 14.3 months | $903 | 1.8x |
| 10% | 10.0 months | $632 | 1.3x |
| 15% | 6.7 months | $421 | 0.8x |
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